Tag Archives: women truckers 2290

Women in business, includes women in trucks!

In the wake of “Lean In” and other recent books touting the need for more women in leadership roles, I wondered how some of their revelations could be applied to women in the trucking industry.

Instead of focusing on the executive suite, how do some of these findings affect the rare (5 percent in the U.S. and 3 percent in Canada) woman who has chosen a career as a professional driver?

First, research has revealed that men will apply for a position (and assume they can meet the criteria) when they have sixty percent of the qualifications listed for the job. For women, the number is one hundred percent. She won’t even apply for a job if she feels there is an aspect of the role that she hasn’t mastered.

In effect, a man will assume he can learn the other requirements and a woman assumes she must already know them. How might this affect the driver population as a recruiting issue?

While backing and shifting are two of the most difficult skills a driver must have (or learn), a man might go for the job and figure out a way to grow into the needed skills. For women, these skills might prove to be in the forty percent of the job requirement they feel they don’t already have and so she will refrain from applying.

How can we convince these women they can and will master these skills?

Another study found that men are often hired for their potential, but women are hired based on what they have accomplished. How might this affect your recruiting efforts?

The days of hiring those strapping young farm boys are over. As more automation replaces the family farm, the kids who drove tractors, bailers, and corn harvestors at the age of twelve are gone.

Today, many of the drivers recruited into the industry come from almost every walk of life, from attorney to nurse to construction worker. The guy with limited experience driving the forklift in a warehouse may often be hired before his female co-worker from the assembly line.

Experience trumps potential and for professional drivers, this attitude too often favors men.

One more factor that affects hiring practices relating to gender relates to how we credit those around us. It has been found that men give themselves credit for their accomplishments, where women, too often, give credit to others.

How could this affect our hiring and the retention of female drivers? Is it more typical for guys to need the support of those around them or is that an attribute that women are more likely to experience? If it`s been proven that women look toward their peers for encouragement and advice, then we need to consider how this might affect them in their role as a professional driver.

In fact, many women who enter the trucking industry find themselves in an environment that is less than supportive and sometimes even hostile. Ask any female driver how SOME of her male colleagues treat her on the road or at the truck stop on the CB and you’ll hear stories about a few drivers who feel women shouldn’t be sharing the road in an 18 wheeler.

How sad. Despite how remote the incident, no woman should ever have to listen to a peer harass her when she’s just doing her job.

Most drivers are supportive and accommodating, but the one or two vocal jerks on the road always seem to be the loudest.

A supportive environment, an employer who understands how to remove bias in hiring, and a job that is free from harassment will help us attract and retain more women in trucking.

What’s your image!

Image is defined in one dictionary as “a mental representation.” In other words, it’s the picture in your mind that appears when someone mentions a word. For example, when you hear the word “nut,” you could imagine anything from a piece of metal that accompanies a screw or something you eat, such as a cashew or walnut, or even a person who you think is a little bit goofy.

Ask the non-trucking public to describe a “trucker” and you may hear words such as man, burley, and uneducated. When you change the words to “professional driver” you might hear a few more positive descriptive words, but not always.

Most of us agree that the trucking industry has an image problem and it all relates to the perception of those who don’t understand the importance and value of our industry. This could be due to the mental representation they have in their minds of “truckers.”

How many movies or television shows have depicted drivers as less than desirable neighbors? From Thelma and Louise to Duel, the drivers aren’t always the nicest guys on the road.

For those of us employed in the trucking industry, we each represent a segment, or a mental representation, to our neighbors and friends. Whether you are a driver, dispatcher, sales representative, safety professional, or technician, the people you meet will tie your affiliation to the trucking industry in their “mental representation.”

You might be the only professional driver in your church or the only diesel mechanic in your neighborhood. The image you leave these people with is one they will associate with your profession. Whether that is fair or not isn’t the issue, our minds just find a way to stereotype in the future what has been known to us in the past.

So, how does your personal image contribute to the one the industry is currently dealing with? If you’re wearing sweat pants and a nasty t-shirt to the grocery store on Saturday after a long trip without a shower, the clerk will (unfortunately) create a mental representation about you.

What if you were clean, dressed nicely, and smiled a lot? Wouldn’t that create a different image in someone’s mind about who you are and what you do for a living? Is it fair for someone to associate one person with an entire industry? No, but does it happen? Yes.

Think about the story about the blind men and the elephant. Each man felt a different part of the animal and came to his own conclusions about what an elephant looked like. One felt the tusks and assumed that all elephants were smooth and pointed. Another one felt the elephant’s skin and assumed that all elephants were coarse, and another blind man felt the trunk and thought the beasts were round and flexible. The story illustrates the different perspectives of the blind men. Each one had their own mental image of the elephant and they were all correct, but they were all wrong as well.

Don’t let the image of an industry be lowered because of your actions and your appearance. Think about how you represent your fellow drivers, managers, owners, and other colleagues in trucking. Although you are one small piece of a large group, you might be the only person your neighbor meets from your carrier.

If you truly care about the image of our industry, then take responsibility for your small part of it. Think about the elephant and the blind men and how their mental image was created by only touching a part of the animal.

We lament the fact that the motoring public doesn’t seem to understand the importance of the trucking industry, the professionalism of the drivers, and the skills needed to transport goods in a safe, efficient manner. You can change that.

Make sure the image you portray leaves a positive mental representation with everyone you meet. We can change their perception, one person at a time.