In the late eighties American Express trademarked the slogan, “membership has its privileges.” In those days you had to pay a fee to carry their card, so they wanted you to feel as if you were a part of a preferred group. This adage applies to trade and professional organizations as well, as the focus is on acquiring and keeping members.
People often ask us how we “make money” as a nonprofit association. We are supported by our members who pay dues and in exchange, they expect something of value in return. What they value might vary from one person or company to the next.Continue reading