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Women In Trucking’s SiriusXM show on Road Dog Channel 146

Before satellite radio became a reality in 1990, professional drivers and anyone who traversed the country had to either listen to their cassettes (or eight tracks!) or they would be forced to change channels as the moved across the nation.  Satellite radio allowed the listener to maintain one channel for hours without losing a signal.

Sirius Satellite radio originated in Washington DC and was launched in 2001, just following the debut of XM radio in 2001. In the early years, subscribers had to choose between Sirius and XM. Most drivers seemed to prefer the trucking-related content of XM which featured hosts from America’s Trucking radio network such as bill Mack, Dave Nemo and the Truckin’ Bozo (Dale Sommers). Continue reading

Trucks ARE for girls!

Ten years ago, when I would stand in front of trucking company executives to talk about Women In Trucking (WIT), their comments were typically dispassionate.  “We don’t care if the driver is male or female,” was the usual response.   “We just want good drivers.”

I would try to make them understand that women wanted different things in a carrier as well as the industry as a whole.  Women often had the same challenges but would prioritize their significance differently.

Safety was always an issue.  Women looked for a carrier that was concerned about their personal safety on the road as well as how well they maintained the tractor and trailer.  We knew that women are more risk averse than men.  Even the World Health Organization called “masculinity” hazardous to health due to risky driving.


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