#1. Let them know you WANT to hire women.  If your recruiting ad doesn’t include women, or worse yet, excludes women, you won’t get their attention.  Don’t always show a male driver in your ads, and don’t assume that the only woman in your ad should be the wife at home.  Go back and look at your recruiting advertisements and see if they appeal to women.  Ask some of your female staff members if they would respond to your company’s ad.

#2. Tell women WHY you are interested in hiring them.  For example, do you have a real desire to hire women as drivers because you believe they are capable and competent?  Women don’t want any special privileges; they just want a level playing field to compete for jobs as a professional, not because of gender.  Don’t ever patronize women or give them the impression that you are hiring them because you are filling some quota or making a statement.  We can see through that! Continue reading →