The word Uber means “very super.” Uber Freight is working to become a “very super” way to match carriers with shippers through its app.

Recently, I had the opportunity to visit Uber Freight’s offices in downtown San Francisco and speak with the team about the underrepresentation of women throughout the trucking industry, as well as ways to attract and retain more women into trucking careers.

The team at Uber Freight includes engineers, load planners, sales and marketing professionals and so much more. They seemed to be younger than a typical group of transportation professionals. Many of them came from a technology background, and since they are working to build an app that improves the lives of all truck drivers, they were eager to better understand the unique challenges female drivers face.

My talk focused on the need to raise awareness among women about opportunities in the trucking industry and other areas of transportation. I touched on the challenges in attracting and retaining women as drivers and leaders and offered suggestions as to how we can better address these issues. I also discussed ways WIT is working to improve conditions including truck cab design and ergonomics, harassment, and more inclusive recruiting advertising.

The presentation to the group was well received, and in addition to the four dozen or so folks in the room, the event was also broadcast to Uber Freight’s Chicago office. The questions from the Uber Freight team were focused and insightful, although I would have to admit that I learned as much from them as they learned from me.

As a separate effort from Uber Freight, Uber also has a group working on self-driving technology for both cars and trucks called the Advanced Technologies Group (ATG). The mission of Uber ATG is to create safer roads and save lives with the use of self-driving technology that will remove as much opportunity for driver error as possible. I had a chance to also visit with the ATG team and ride in one of their trucks on the highways around San Francisco. A professional truck driver was in the driver’s seat the entire time while another employee monitoring the laptop was receiving information from the truck’s LiDAR sensors.

The separate teams at Uber Freight and Uber ATG trucks are both working hard to stay ahead of the industry with the use of technology, and WIT is excited to continue working with Uber to build a “very super” future for women across the industry.