What makes a word relate better to a male or a female? According to Kat Matfield, who created a gender decoder for job ads (http://gender-decoder.katmatfield.com), “we all use language that is subtly “gender-coded” and this affects job advertising as well.
Matfield based her web-based tool on a study by professors from the University of Waterloo in Ontario, Canada and Duke University, Durham, North Carolina. Her goal is to remove gender bias in hiring, starting with the recruiting ads.
Before Title VII of the Civil Rights Act was passed in 1964, many job ads were grouped under headings signifying the specific gender of the applicant. For example, stewardesses looked under the job listings for women and truck drivers could find carriers hiring under the listings for men. Continue reading